Download PDF , by Brian Merchant
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, by Brian Merchant
Download PDF , by Brian Merchant
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Product details
File Size: 23340 KB
Print Length: 400 pages
Page Numbers Source ISBN: 0316546240
Publisher: Little, Brown and Company (June 20, 2017)
Publication Date: June 20, 2017
Sold by: Hachette Book Group
Language: English
ASIN: B01LWRN0KI
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I have mixed feelings on this book. But overall, I highly recommend it.When I first heard of this book, I was really interested in reading it and pre-ordered it on Amazon – since I like to ready and study the history and development of technology and Silicon Valley. I read The One Device over the course of a few days. No doubt, this boo was released a week before the 10th anniversary of release of the first iPhone - Friday, June 29th, 2007, to generate interest and sales.If you want *just* a history of the development of the first iPhone, this book may not be for you – except for the last chapter. If you want to know more about what made the iPhone possible and everything that lead up to the iPhone in a historical context, then you’ll definitely want to read this book. I just felt that the book could have been organized with more about Apple than a lot of isolated chapters with some Apple and iPhone history sprinkled in, where the best chapter on the development of the iPhone was saved for last. These lines from the last chapter succinctly encapsulates the essence of the book and the development of the iPhone:“… The stars aligned. They also aligned with lithium-ion battery technology, and with the compacting of cameras. With the accretion of China’s skilled labor force, and the surfeit of cheaper metals around the world. The list goes on. “It’s not just a question of waking up one morning in 2006 and deciding that you’re going to build the iPhone; it’s a matter of making these nonintuitive investments and failed products and crazy experimentation – and being able to operate on this huge timescale … Most companies aren’t able to that. Apple almost wasn’t able to do that.â€The One Device tells the story of the development of the iPhone – but much more so, the confluence of ideas and technologies over time that made the iPhone possible.The book starts off with Apple’s “Explore New Rich Interactions†(ENRI) group and initial experimentations of multi-touch before even thinking about the smartphone. Then a chapter into the history of the phone, electronic communications and the smartphone. Then on to a chapter (“Minephonesâ€) on the sources of materials of smartphones. Then to Gorilla Glass. Then a chapter on the origins and work on multitouch over the decades.Then back to a chapter on Apple (“Prototypingâ€).Then back to the history of the battery and lithium battery and the origins of lithium. Then a chapter on Apple’s interest in the camera & image stabilization. Then a chapter back to the history of sensing motion (gyroscopes, GPS, accelerometers, etc). And onto a chapter on the ARM microprocessor (“Strong-ARMedâ€). Then a chapter on cellular network infrastructure.Then back to Apple (“Enter the iPhoneâ€), describing Apple’s thinking on developing a mobile phone, as iPod was taking off. Then to a side-tracked chapter and history of Siri (along with voice recognition, and artificial intelligence). I say side-tracked, since the original iPhone didn’t have Siri – which came out in the Fall of 2011 with the release of the iPhone 4S.Then a chapter on Foxconn and the Chinese labor force that assembles the iPhone.The back to Apple on how secretive it is as well as its marketing prowess (“Sellphoneâ€).Then back to China and description of the Chinese component ecosystem and aftermarket and black market for phones.Then finally the last chapter of the book – the last 50 pages or so (out of 380 pages) – “The One Device†- is the meat of what I was looking for – getting more deeply into the details (as much as one could to a general reading audience).Overall, I would describe The One Device as a book version of the history of the smartphone analogous to the 1996 three hour PBS television documentary about the PC industry titled, “Triumph of the Nerds†– which I often say, is the best three hours of television, or at least documentary television, ever made. If you’re really interested in the history of what made the iPhone possible, this is terrific primer.Some other thoughts – this book really also looks at the cost of the iPhone, smartphone and consumer electronics in general – the mining material & labor cost, the factory worker & cellular tower worker cost, and the environmental cost.And finally, the cost to the Apple employees who gave their lives for the iPhone:As stated in the book, “His doctor, he says, gave him an ultimatum. Do these two things or risk dying – lose weight and quit [Apple]. Thirty-six people I worked with at Apple have died,†he says. “it is intense.â€That intensity is also likely the reason that the team that built the iPhone has since scattered to the winds. As of 2017, besides Jony Ive, none of the executive staff at Apple was seriously involved in creating the iPhone.â€
Other Silicon Valley observers have written about the development of the iPhone—but it's unlikely that anyone else has delved as deeply into the subject as Brian Merchant . . . or will ever do so in the future, for that matter. Merchant's brilliant new book, The One Device: The Secret History of the iPhone, tells the tale from the mining of the minerals from which the phone is crafted to the oppressive working conditions in Apple's Chinese manufacturing plants and the scavengers at Third World dumps where discarded iPhones are sometimes now found. Those topics bookend the story, which largely consists of interviews with some of the hundreds of people who played a hand in the phone's development.Steve Jobs didn't invent the iPhoneIf you have the impression that Steve Jobs invented the iPhone and is largely responsible for its success, The One Device will quickly disabuse you of that misconception. Without question, Jobs was hugely influential in the project: his obsessive attention to detail, his passion for secrecy, and his genius at marketing all contributed in major ways to the ultimate runaway success of the product. However, not only was the iPhone not Jobs' idea—he actively resisted pursuing the project for several years. (A team of key staff members worked in secret in defiance of his refusal to authorize the work. Their meetings began before the turn of the century. The first iPhone was released in June 2007.) Jobs' insistence on secrecy contributed to the buzz that surrounded the phone in the months leading up to its release, but during the many years that Apple devoted to designing the iPhone, that same paranoid obsession with secrecy impeded the project's progress by compartmentalizing the staff. "Of all the complaints about working at Apple . . .," Merchant writes, "its secrecy was at the top of the list—engineers and designers found it set up unnecessary divisions between employees who might otherwise have collaborated." And Jobs' notoriously volcanic temper and his sometimes abusive treatment of employees may have forced many of them to work longer and harder on the phone than otherwise would have been the case. But it's difficult to believe that morale wouldn't have suffered as a result—and I know from decades of experience as an employer that low morale takes a toll on productivity.As Merchant makes clear, "The story of the iPhone starts . . . not with Steve Jobs or a grand plan to revolutionize phones, but with a misfit crew of software designers and hardware hackers tinkering with the next evolutionary step in human-computer symbiosis." And a truly fascinating tale it is. Ultimately, hundreds of people, not just at Apple but at key suppliers such as Corning and Samsung as well, made key contributions to the success of the iPhone. Merchant does his best to identify them by name and interview them.A century of antecedentsOne of the strengths of Merchant's account is the thoroughness with which he studied the history of technology. In doing so, for example, he learned that "[v]isions of iPhone-like devices can be traced back to the late 1800s." A Finnish inventor "successfully file a patent for what appears to be the first truly mobile phone"—in 1917. And "[b]y 1994, Frank Canova had helped IBM not just invent but bring to market a smart-phone that anticipated most of the core functions of the iPhone." Thirteen years before Apple's product announcement!The world's most profitable product?Merchant frequently refers to the iPhone as "the world's most profitable product." For one thing, it didn't start out that way. Initial sales of the phone were disappointing. Jobs had steadfastly refused to let outside developers supply apps to run on the iPhone. Only when he relented at last and allowed the opening of the App Store did sales explode upwards—and explode they did. Certainly, the profits Apple realizes from the phone are now massive, and it accounts for two-thirds of the company's revenue. Where else might Apple's cash hoard of more than $250 billion have come from? But is it the world's most profitable product? That strikes me as hyperbole. Like other journalists, Merchant clearly fell prey to the fallacy that only huge corporations matter. Although Time lists the iPhone as #1 on its list, the magazine qualifies that claim with the statement that it is "one of the world’s most profitable products." And Merchant's extravagant use of language doesn't stop with his assertion about the phone's profitability. For example, "The iPhone might actually be the pinnacle product  of all of capitalism to this point." Later, he adds, "The iPhone isn't just a tool; it's the foundational instrument of modern life." Really? As of last year, iPhone sales passed one billion units. But there are more than 7.4 billion people on the planet.
I was really looking forward to reading The One Device(on that later) My takeaways are a person never realized how many people had something to do with the making of the iPhone. We give the credit to Steve Jobs and he deserves it with his vision, leadership and most of all his blessings-the iconic iPhone would have never been build. And yet, he fought and had to be persuaded to build a phone, open the App Store, have iTunes in windows and that was not easy as he was the boss, a jerk and a force of nature. The scope of hands that contributed to the iPhone is incredible from the miners in Chille getting the raw material for the lithium batteries, to the hands of brilliant engineers and designers at Apple, to all the past inventions notably multitouch,to WiFi, to chips and so on without them the iPhones will have not been possible.Is an incredible read but my disappointment was the writer Merchant writing style-it wasn't easy to read , he goes way to deep into the weeds(way too much details ) it almost feels like a textbook. I like nonfiction books to feel like fiction, a story with plots, with transition and connecting points and even a little cliff hangers. At the end I rushed it to finish the book. That's not to say I didn't like it and I learned a lot about the iPhone. One last note I am Die-Hard Apple fan but Apple has become the greedy and sometimes heartless corporation(we all detest) with profits margin for iPhone at 40-70% and suicide factory in China and Apple workers in stores barely making above minimum wages is something I hope changes. On looking forward to reading it, the textbook style disappointed me but nevertheless I recommend it especially if you love the iPhone.
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